Embracing hoax video as a form of advertising has produced great results for many brands, as viewers share and respond to discuss the video’s legitimacy. Then the video is granted another dose of publicity when it is verified as a hoax, sometimes this is even announced on the news! Liquid Mountaineering: This video received over …
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Friday Favourites: This week’s pick of interesting viral video ads
Adidas: This is the new viral video from Adidas – All Originals. It has received 1.7 million views since its release earlier this month. Having Snoop Dogg promote the brand in the commercial is an excellent marketing technique, as it allows the product to tap into a celebrity fan base. The video achieves that cool, …
Wednesday’s Words: What makes a Video go Viral?
Use fake headlines: the headline provides the hook to entice viewers, and exciting or unbelievable headlines intrigue them to find out more. For instance, one of the videos I posted last week had the headline “Running on Water!”, which makes the viewer want to find out how the trick was executed and if it looks realistic. …
Media Monday: Elements of Viral Video Advertising
The key factors to a successful video: Brief: generally, short videos, between 15-30 seconds have a greater impact on audiences. Subtle: the product tends to be more memorable if the video is not an outright ad, but a remarkable video that introduces the product briefly, or towards the end. Simple: using only one character or …
Friday Favorites. The best viral ads of the week.
Stand Your Ground Media Motion Graphics Showreel from Stand Your Ground Media on Vimeo. This is the impressive motion graphics showreel of Stand Your Ground Media. It showcases a montage of motion graphics and logos they have created for recognisable shows and companies like E4 and Apple, and advertises Stand Your Ground Media as a reputable …
Wednesday’s Words: celebrating some of the best viral videos
Viral video is a constantly growing method of brand advertising. Here are some of the most viewed, most shared and most loved: OLD SPICE Old Spice has become one of the most legendary viral advertising videos since it’s release in Feb 2010. Factors of it’s success are the unforgettable ‘Old Spice Guy’, and the complete …
Friday Favorites: The Coolest Yogurt in Town
Bon Yurt Alpina This week we have something amazingly creative to share with you for our Friday Favorites. While catching up on the latest articles on ReelSEO.com we discovered a video made by a colombian yogurt company they shared. So clever, so colorful, so cool! But see for yourself: 1) Mundo Neon 2) Paintball Pop …
To-Try Thursday: Auri Footwear
Auri Footwear, Laguna Beach Today we wanted to introduce you to Auri Footwear. Our To-Try Thursday isn’t only about delicious food or sipping on cocktails while watching the sunset, but also about super stylish shoes. „This ground breaking Laguna Beach-based fashion lab delivers NASA grade materials, performance technologies, with passionate and ultra tasteful style.“ We …
Wednesday’s Words: 7-27-2011
5 Reasons Video Marketing is Important This past week we came across a to-the-point article about what video marketing is important, written by Nick Stamoulis. We thought it would be the perfect article to share with all of you for this weeks Wednesday’s Words. „Video marketing is not really a new hot topic but it …
Friday Favorites: Jetpacks, Dancing Pizza Hut & Time-Lapse
Jetpacks, Dancing Pizza Hut & Time-Lapse You may have come across some of our picks for this week’s Friday Favorites before but if not, get ready to laugh and be impressed. 1) Jetpack FAIL This clip is the reason we love live TV. Things happen, especially if you are playing with heavy machinery and jetpacks. …