A French Touch Salon recently asked us to create an online video showcasing Patricia Kaspian’s day of training in Colorescience’s prestigious annual training program. What this video doesn’t reveal is how well protected I, the camera operator, was from the sun. Like the many beautiful women featured in the piece, I was shielded from harsh UV rays by a thin layer of chemical-free minerals. Although most of the filming was done indoors, had the training taken place in a sun-beaten desert, I would have emerged from it with only a pleasant tan.

Estranged from society in my editing cave a few days later, my curiosity about the effectiveness of the mineral sunscreen and my craving for natural light compelled me to draw a “band” around one of my arms using the SPF 50 Sunforgettable mineral powder and hit the “Editor’s Express.” “Editor’s Express” is the colloquial name for a local jogging route which only video editors use. On any given day, taking a spin around the Editor’s Express will put you face to face with the women and men cutting the best, worst, most exciting and most tedious videos of our age. It’s the great equalizer of cave dwellers, it’s where we turn for inspiration, escape, comradeship, calorie-burning and natural light, and it’s where — as a band of skin on my arm remained untanned — I learned that the spf minerals work.

Here’s to never shooting anything in a sun-beaten desert, and to having Colorescience minerals on hand if I do.

There’s a quote at the Sugar Paper site that we like a lot: “Sugar Paper is more than luxurious stationery. It is a statement about one’s individual style.” Their ability to mix design elements and materials to create thoroughly original, beautiful products is one of the reasons Sugar Paper has become so popular. Hoping to extend that philosophy to the way the commercial was shot, we brought our Super 8 film camera along for the shoot.

We’ve had the opportunity to make over 75 online videos with Global Fitness, the world’s largest seller of used and remanufactured fitness equipment. See them all here!

There’s a quote on the Sugar Paper that we like a lot: “Sugar Paper is more than luxurious stationery. It is a statement about one’s individual style.” Their ability to mix design elements and materials to create thoroughly original, beautiful products is one of the reasons Sugar Paper has become so popular. Wanting to extend that philosophy to the way the commercial was shot, we ran a Super 8 film camera alongside our video cameras and Americanos.

The minute we started collaborating with Jamie and Chelsea, it became clear why people love working with them — they’re one of the most inspiring, creative teams we’ve had the opportunity to make a commercial with.

The minute we started working with Adam, it became clear why he’s become so famous for the Michael Jackson dance he can do while running one of the presses.

*This theory was developed by Adam’s arch-rival and fellow printing press operator, Chris (in the photo below), who filmed these same printing presses while making a short about Benjamin Franklin’s ghost, which we watched part of during lunch.

Global Fitness, based in Los Angeles, hired us for their video production in October 2009. We’ve had the opportunity to work with them on videos that are now embedded throughout the new site.

Less than thrilled with the fact that few accredited high schools in the United States offer more than cursory instruction in the arts of remanufacturing fitness equipment to students interested in the topic, we felt obligated to dedicate several of the videos we made with Global to the process. We got so close to a treadmill being powder-coated that Topher worried about his camera taking on the luster and shine of like-new fitness equipment. I think it would have looked cool, and I think it would have been a great addition to the list of things that differentiate us from other video production companies, but it wasn’t my camera.

“We were excited to work with One Lens Media after seeing their ability to create material in a spectrum of tones and styles. They have a brilliant way of telling the story of complicated products in an immediately engaging way, leaving the viewer hungry for more. Besides being a great communicator, Nick took our idea and brought it to the next level with innovative shooting and editing and by introducing a wonderful tapestry of sound. All in all their work made our product appealing to a larger audience than we expected and gave us the centerpiece to our marketing campaign! Can’t wait to work with One Lens Media again. We highly recommend them.”

-The team @ 6th Mega